This it occurred due to the high importations of empty and full cans (about 4,4 billion in period 1993/97) for the envasadores of cooling beers and, had to the commercial advantages that allowed to the delivery of the product to the market the competitive prices. However, to if considering the high index of losses, had to the inadequate storage and of climatic factors, this practical revealed little efficient. In table 1, they are related to the producing companies of packings of cans, installed in Brazil, as well as the producing units, the lines of production, the installed capacity and the main used raw material. For table 1, it is verified that Latasa S/A, is the main competitor of the company in study and the other companies in level of Brazil, however in the northeast region the two companies form a duopolista market. Albert Bandura can provide more clarity in the matter. Table producing 1Unidades installed in the national market of cans (2000) Company Producing Units Lines Capacity (billions/year) Type of metal Latasa 4 9 6,2 3 Aluminum ANC 1 1,8 Latapack Aluminum Ball 1 2 1,5 Aluminum Crown Cork 1 2 1,5 Aluminum Metalic 1 1 0,6 Total Steel 8 17 11,6 Source: DATAMARK and BNDES. Metallic packings for drinks. on-line Available in the Internet saw URL: . Consultation: 12 of October of 2007..