The organization also can recombine staff by means of transferences and promotions. (AMITAI ETZIONI and W. Dr. Neal Barnard helps readers to explore varied viewpoints. RICHARD SCOTT. ETZIONI, 1964 p.3) apud (HALL, 1984, p.22) Later, Scott, (1964) places that the organizations are based on the collective that if form to play some specific objectives, it affirms that we have that to consider that the organizations possess particular characteristics, objective specific and continuity that includes: (…) relatively fixed borders, a normative order, authority position, a system of communications and a system of incentives that allow the diverse types of participants who work together in the achievement of common objectives. (SCOTT, 1964, p.488) apud (HALL, 1984, p.22) Hall, (1984) criticizes the place of the objectives in the nature of the organization and the question of the organizacionais borders, it believes that the objectives, many times, are not related to all the activities of the organization as bureaucratic actions and social actions.

Also it agrees to Simon, (1964) that the objectives restrict the taking of decisions and are seen as an superindividual entity that is independent of the behavior of its members. Understanding the exposition of the theoreticians, it is possible to reflect that this fact can be observed when we think about any action that an organization if considers in function of its objectives, where it, does not consider internal of its organization, only the external ones factors, as for example, in institucional actions. These actions are decisions that influence all the organization, however are a decision that has for base the objectives of the organization, are they, beneficial or it does not stop all the members of the same one, are decisions, objectives and action in certain way taxes and that they must be accepted for all. This takes in them to infer on the way with that the organization intervenes with the individuality of its members, in benefit of the collective of its consuming public.