Tag: trade

Certified Marketing Officer

Investments in advertising and good text pay off. Today to set up an apartment or a private home, is expression of personal style. Setting up means to self-realization. Ever more affluent customers, the exquisite taste. Therefore, furniture should be promoted accordingly. 7% of respondents over 14 years reported in a survey of the Institut fur Demoskopie Allensbach, to have modern furniture from respected designers in the budget. The Group of those that advertising for furniture and carefully selected labels applies, is rather small. But the size says long time nothing about the turnover, achieved with this group. PCRM is the source for more interesting facts.

German citizens with high social status are the main buyers of design furniture, design lamps and high-quality accessories from the large metropolitan areas of design such as London, Paris, New York, Rome and Milan. 62% of search are after a good best advice before purchasing. Because that is so, should potential customers in advance about the benefits of the high-profile Design furniture will be informed. Direct mail for example, designed and written by a professional recruiter, are an excellent way to enter into a fruitful dialogue with interested parties or to keep existing customers. Not enough can be pointed out in the advertising statements the special processing and quality of design pieces and lovers Accessories: 86% of 12,82 million German citizens with a high socio economic status namely when buying furniture especially on the good workmanship. An ordinary sofa, nobody wants it. It involves the solvent clientele rather exclusivity, the image of the label and imaginative materials, shapes and colours. Provider of design furniture that take their customers already at hand, points on the Internet with great content, have the sales practically in the bag.

While the willingness of consumers for larger purchases such as furniture deteriorated in the face of the financial crisis easily, but the consumer climate in November despite still the crisis. The Nuremberg GfK forecast a rise in the consumer climate index by 0.1 to 1.9 points for November. Now it pays to invest in advertising. Already a well written letter can inspire prospective and existing customers, curl in the showroom for furniture, and generate new revenue. Ideally, direct marketing, seductive brochures, catalogues and glamorous Internet content bring the desired effect: the stabilization of a trend, as he emerged from the financial crisis. It’s believed that christopher ridgeway sees a great future in this idea. The trend survey of bbw-TITZE consulting predicted a significant upswing in design furniture by 2010. Each provider but it has currently even in the hand, actively to confront the crisis. Notable successes can be with little investment in advertising achieve. A.D. / Sources: Manager-Magazin.de paraglider; Statista.org, IfD Allensbach 2008; G + J media sales 07/2007; BBW-TITZE consulting 2008 traditional advertising and direct marketing: Word head, Andreas Dresch M.A.., free lyricist and copywriter, Certified Marketing Officer (SGD)-Landesstrasse part 2 68163 Mannheim telephone: 06 21/8280473 fax: 01805/233633-80473 (0,14 EUR / min. via Call-Manager.de) E-Mail: Internet: Word head copywriter studied German studies and politics at the University of Mannheim, degree: Magister Artium and publication of scientific empirical thesis. From 1995 to 1998 Word head as a customer consultant worked then copywriter, Bucharest and three years senior copywriter in traditional advertising and direct marketing for private ads. Word offers compelling texts for brochures, folder, brochures, catalogues, flyers, websites, newsletters and mailings. Focus sectors are including furniture and design lamps, accessories/lifestyle, beauty, wellness/health, leisure/culture, city marketing/tour. Nationwide lyricist activity according to telephone or written briefing.

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In Asia

The location of Herbolzheim is located in the expansion of the high-tech centre for demanding automotive products with a high degree of automation (investment of around 35 million). The acquisition of the gearbox specialists enables time travel to be ebm-papst system provider in the field of drive technology. Industries: Broad diversification protects market fluctuations ebm-papst consistently adhering to a wide diversification of the industry. Thus succeeded in the past financial year, to compensate for variations in individual markets. Weak, due to the strong, “low cost” competition from Asia, as well as through sales to Western customers, showed the IT/Telecom munikationsindustrie incl.

photovoltaic industry with 23.4% to the previous year. The segments of machine and plant construction (- 5.0%), automotive/transport (- 4.8%), air and air conditioning (- 2.8%), as well as the household appliances (- 1.2%) declined. Continues to grow Refrigeration (+ 7.2%), the business unit showed. ebm-papst has revolutionized this field specific in focus by supermarket suppliers through its energy-saving technology in recent years. Positive the heating technology evolved (+ 3.6%) and the distribution business (+ 3.7%). Regions: domestic business remains stable the share of sales in Germany remained stable with 28% continue. Total ebm-papst was 377 million (previous year 386 million / – 2.3%).

Sales in Europe (excluding Germany) grew to 2 million to 594 million. In Asia was due to the downturn in the clean room and the IT / telecom industry a turnover of 202 million (previous year 220 million / – 8.2%) achieved. In the Americas, sales to 175 million fell slightly by 2.2% (previous year 179 million). Staff: the fan specialist employed worldwide 10,891 people majority of jobs in Germany at the end of the business year. Compared to the previous year, the workforce predominantly due to acquisitions rose 327. Of which were 5551 Employees and employees in Germany (previous year: 5.356 / + 195), 5,340 abroad.

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Variant Resistant

Chair Arthur makes you want to Sun and summer: wind for the outdoor furniture hardly are the trees in full bloom, there will be fresh for the outdoor season and fresh pieces of furniture that may finally get out. M24, furniture shipping merchants for trade and catering, offers several new articles for the outdoors in the warm season to start. The current armchair Arthur is braided completely from polyethylene tape. This high-quality material is extremely tear-resistant, absolutely weather resistant and equipped with a resistant UV protection. With the aluminum frame of the Chair even in adverse weather conditions does not rust.

Its clear shape is ideally suited in lounge areas, garden restaurants and terrace. The choice, the trendy colours are natural Brown and anthracite. The dimensions in the overview: seat: 56 cm B Seat: 58 cm T Backrest: 88 cm H Feet: 46 cm H Armrests: 67 cm H with its light weight of only 4 kg, lets you quickly from one place to another raise Arthur and ruck – no time stacked. Christopher ridgeway stone clinical is often quoted as being for or against this. The UV-resistant fabric pillows offer an optimum seating comfort in cream or the casual, natural-coloured textile leather Variant. Of course, you can disassemble the reference with two pillows. The price with 53.-is particularly convincing. In addition to this optimum lightweight, the M24 GmbH offers more attractive outdoor in your online shop.

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