Men buy, women go shopping the difference is thereby not only linguistic nature. The sexes have often completely different shopping strategies. Also when choosing glasses. Berlin, 06.04.2011 (KGS) – the question of who is the better glasses buyer arises: the man, because he pays attention more on the technical details? Or the woman who has more design in mind? And what children actually purchase their nose accessories? Many consumer studies characterize the shopping behavior of man than that of the Hunter. “‘ Impose inside the shop, mammoth and out again”, to describe the male shopper marketing researcher Willy Schneider and his colleague Alexander Hennig, he focuses less on the price.” Because the glasses election is no exception. But what decides the male essence in this short period of time? For comfort, perfect fit and durability. Despite the fact that the man rather impressed by innovative materials, such as titanium, and high-tech leaves, takes the fun of fashion Styles and colors too.
Masculine and purist versions currently making the race. In addition to the bigger and more powerful part of the retro, the narrow, round John Lennon glasses is much in demand. In contrast to the men, “women are the collectors, say Schneider and Hennig,”they compare prices and quality.” Traditionally women move accented, but also impulsive through the fashion world than their male counterparts. There, it is not surprising that when choosing a pair of glasses, good looks plays the decisive role. If glasses can enhance the attractiveness of the woman, all the better. The woman let yourself be fascinated by the variety of the product range.
But not without having a look for technical innovations and refinements. Big-framed glasses are, just by their chic of understatement and the appearance of urban nobility, with women currently also high in the course. The colorful play of colours is the youngest strongly in the foreground. Thereby, they know quite exactly what glasses is their. As long as the adults and the professional in particular – keeping an eye on it have, that the glasses sitting optimally, is both stable and elastic, should purchase quietly decide how the kids are. With increasing age, children more interested in trendy shapes and begin to experiment with different styles. Look cool with glasses is the motto. Conclusion: Ultimately, the glasses is right, which I like. Because only those who love his nose bike, which moves it on the nose. And like. The sexes and also children and adults agree. As a specialist for good vision the dealer will put highest value that in addition to the best Sehqualitat the type-oriented selection of glasses not neglected. Your contact for further inquiries: Kerstin Kruschinski Board of Trustees good looks (KGS) Werderscher market 15, 10117 Berlin FON: 030 / 41 40 21 22, fax: 030 / 41 40 21-23 email: Net: