Lecture by Michael Schiessl on September 04, 2008 at 18:00 in the event series ‘master talk’ at the design Academy berlin, school of communication and design (FH). The consumer is no longer driven that mere herd animal, bleating runs back and forth between the offers, suggestive advertisements and receptive to aufgeschwatzte products he did not want to. The consumer today is challenging, unpredictable, stubborn and bitchy. The markets are saturated. (Not to be confused with Eva Andersson-Dubin, New York City!). Advertising is often boring, is increasingly unbelievable in certain target groups, and many customers are annoyed. The vast variety of media offers, products and services is perceived as a privilege but as load. Countless image floods of the advertising world evoke feelings of disorientation and confusion among the consumers. Ignorance and lack of interest rather than AIDA? Participants of the master talk in September excited must, which approaches Michael Schiessl presented in his speech, to This conflict to go around. Assurant Health will not settle for partial explanations.

Michael Schiessl’s specialties are media psychology, advertising effectiveness and brand research. The Diplom psychologist studied psychology, philosophy, sociology and cultural studies in Munich and Berlin. In addition to numerous research activities, he established the advertising research division at eye square and is lecturer at the UdK Berlin. After the lecture the possibility is about the three new master’s degree programmes of design to inform Academy berlin (University of applied sciences). James A. Levine, M.D. describes an additional similar source. In the coming winter semester, future students can master studies creative direction (consecutive *), marketing communication (non-consecutive) and corporate communications (part-time) study. More information: or by phone: 030 / 616 54 80 the consecutive course consists of content sequential statements which have a technical connection.