Uniform appearance in nine EU countries. More modern and reduced design of the company logo. Existing companies claim will be adapted internationally. Wuppertal, has January 31, 2011 to their brand image nationally and internationally to strengthen, the HECTAS group now developed its corporate design. This was mainly the company logo on the test bench.
After its introduction in 1997, it was time to modernize the trademark and to adapt the current requirements of the company. The name HECTAS is now for the totality of infrastructural building management services. HECTAS is now all over Europe with a clear, consistent, and distinctive appearance”, explains Jens Koenen, who as head of marketing and business development, is responsible for the new brand. We have the brand continue so that we can work with you in all business areas and in particular in all national companies.” The addition of the company name to one of the three business areas of cleaning, There are no longer in the logo building services or security services. Word and figurative trade mark Act this tidier and easier to remember. The three penguins are preserved and bring the necessary emotion into the brand.
Because they represent purity, reliability, social cohesion and solidity and have proved themselves in the past as a positive recognition feature. “In its claim all right” Vorwerk also holds daughter. He formulated the claim of the service provider and is a clear promise of quality to the customer at the same time. Translated into the respective national language, it is integrated into the logo of nine HECTAS countries. Customization of office equipment as well as all advertising and communication is carried out gradually on the basis of detailed corporate design guidelines that mandatory design requirements and application examples include sites for all HECTAS. HECTAS: HECTAS facility services Stiftung & co. KG with its headquarters in Wuppertal is one of the leading suppliers of quality for infrastructural facility-management services in Europe. The company employs 12,000 employees in nine European countries in the segments building-cleaning services, building services and security services. HECTAS was founded in 1974 as a subsidiary of the Vorwerk group. HECTAS offers its sophisticated, developed individually for each customer solutions, inter alia in the fields of industry, management, food processing, health and care, trade and logistics. HECTAS is a member of the quality network of building services and for all branches according to ISO 9001 and 14001 and certified for all locations of the security services in addition to DIN 77200.