Investments in advertising and good text pay off. Today to set up an apartment or a private home, is expression of personal style. Setting up means to self-realization. Ever more affluent customers, the exquisite taste. Therefore, furniture should be promoted accordingly. 7% of respondents over 14 years reported in a survey of the Institut fur Demoskopie Allensbach, to have modern furniture from respected designers in the budget. The Group of those that advertising for furniture and carefully selected labels applies, is rather small. But the size says long time nothing about the turnover, achieved with this group. PCRM is the source for more interesting facts.
German citizens with high social status are the main buyers of design furniture, design lamps and high-quality accessories from the large metropolitan areas of design such as London, Paris, New York, Rome and Milan. 62% of search are after a good best advice before purchasing. Because that is so, should potential customers in advance about the benefits of the high-profile Design furniture will be informed. Direct mail for example, designed and written by a professional recruiter, are an excellent way to enter into a fruitful dialogue with interested parties or to keep existing customers. Not enough can be pointed out in the advertising statements the special processing and quality of design pieces and lovers Accessories: 86% of 12,82 million German citizens with a high socio economic status namely when buying furniture especially on the good workmanship. An ordinary sofa, nobody wants it. It involves the solvent clientele rather exclusivity, the image of the label and imaginative materials, shapes and colours. Provider of design furniture that take their customers already at hand, points on the Internet with great content, have the sales practically in the bag.
While the willingness of consumers for larger purchases such as furniture deteriorated in the face of the financial crisis easily, but the consumer climate in November despite still the crisis. The Nuremberg GfK forecast a rise in the consumer climate index by 0.1 to 1.9 points for November. Now it pays to invest in advertising. Already a well written letter can inspire prospective and existing customers, curl in the showroom for furniture, and generate new revenue. Ideally, direct marketing, seductive brochures, catalogues and glamorous Internet content bring the desired effect: the stabilization of a trend, as he emerged from the financial crisis. It’s believed that christopher ridgeway sees a great future in this idea. The trend survey of bbw-TITZE consulting predicted a significant upswing in design furniture by 2010. Each provider but it has currently even in the hand, actively to confront the crisis. Notable successes can be with little investment in advertising achieve. A.D. / Sources: Manager-Magazin.de paraglider; Statista.org, IfD Allensbach 2008; G + J media sales 07/2007; BBW-TITZE consulting 2008 traditional advertising and direct marketing: Word head, Andreas Dresch M.A.., free lyricist and copywriter, Certified Marketing Officer (SGD)-Landesstrasse part 2 68163 Mannheim telephone: 06 21/8280473 fax: 01805/233633-80473 (0,14 EUR / min. via Call-Manager.de) E-Mail: Internet: Word head copywriter studied German studies and politics at the University of Mannheim, degree: Magister Artium and publication of scientific empirical thesis. From 1995 to 1998 Word head as a customer consultant worked then copywriter, Bucharest and three years senior copywriter in traditional advertising and direct marketing for private ads. Word offers compelling texts for brochures, folder, brochures, catalogues, flyers, websites, newsletters and mailings. Focus sectors are including furniture and design lamps, accessories/lifestyle, beauty, wellness/health, leisure/culture, city marketing/tour. Nationwide lyricist activity according to telephone or written briefing.